Feingut

Irgendwie kriege ich gerade voll Lust auf Eis, dabei ist das eigentlich nur eine Print-Kampagne von Colgate zur Erinnerung an’s Zähneputzen nach dem Eisgenuss. Umgesetzt von der Agentur Y&R.

Instead of giving away product samples, Ice cream, Lollypop and Cotton candy were given out. The stick carrying the Ice cream, Lollypops and Cotton candy carried a hidden message. Once consumers were done eating, the message printed on the tip of the stick shaped like a toothbrush revealed “Don’t Forget.” in English on one side and Thai on the other with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

(via noquedanblogs)